Making the leap to a new 4K TV doesn’t have to be expensive. In fact, you might be quite surprised by some of the big names that are offering affordable TVs that still have all the bells and whistles alongside the 4K capability itself. So if you want to enjoy all the latest must-watch TV shows, blockbuster movies and gripping documentaries in style throughout 2025, then take a look at these models from Samsung, LG, TCL and more.
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CNET is here to help find the perfect fit for your needs and your budget. With more than two decades of experience reviewing personal tech, David Katzmaier is our resident TV expert, and he has personally tested and reviewed several of the models you’ll find on this list. Those that have not been tested by CNET directly have been selected based on the size, specs, features, design, brand and price.
Some incredible deals are happening now that can save you big bucks and help you get a great 4K TV at an affordable price. Remember that deals can expire at any time, so if you find the right fit, you’ll probably want to act quickly.
We update this page frequently, so keep an eye out here for the latest offers. If you’re shopping on a tight budget, you can also check out our roundup of all the best cheap TV deals.
What is the best 4K TV deal right now?
Picking the overall “best” 4K TV deal can be tough as there are several variables that come down to personal preference. At this moment in time, we’d recommend the LG 43-inch Class UT70 smart TV due to its affordability. Following the holiday season, it’s only natural that many of us are feeling the squeeze on our bank accounts. So if you wanted to upgrade to a 4K TV with one of the best brands in the business on the box for less than $250, this is a great choice.
Best 4K TV deals
The Samsung S90D offers superb picture quality, an easy-to-use interface and great contrast and off-angle viewing. We talk more about all this in our review, with the only negatives being the reduced black levels in a bright room and its high price. The latter is now somewhat solved, thanks to this $100 discount.
Insignia is Best Buy’s TV brand that’s aimed toward the more budget-friendly market, but that doesn’t mean it’s not a good TV. Not only is this model large for the price, but it’s 4K, comes with HDR10 and is run on the Amazon Fire TV platform, so it’s perfect if you’re in the Amazon ecosystem.
This is one of the cheapest ways to get a 4K TV from arguably the best TV brand on the market. On top of that, it’s a 2024 model with a $170 discount attached, so it will be hard to beat at this price point.
The Omni QLED series is Amazon’s most advanced TV to date. Along with the stunning 4K UHD display, this 55-inch TV is equipped with a built-in microphone so you can control it completely hands-free. It also features support for HDR10 Plus Adaptive, HLG and Dolby Vision IQ and has a light sensor to help automatically optimize the screen’s brightness.
The popular Samsung DU7200 has the South Korean tech giant’s proprietary crystal UHD built-in with an additional 4K upscaling, a Motion Xcelerator to reduce lag and blur as well as HDR
One of the cheapest ways to get a 4K TV from a reputable brand is this 43-inch model from TCL. It has everything you need to enjoy films in style with HDR, Dolby Vision, Dolby Atmos, Google Assistant and, most importantly, a 25% discount. Not bad for just over $200.
Marked down by $700, this 2024 Samsung QN90D is a stunning model with a Neo QLED panel, 4K capability, HDR, a 120Hz refresh rate and a 3D-like picture.
How we choose 4K TV deals at CNET
CNET’s team of deals experts have years of experience scouring the web to bring our readers the best TV bargains out there from trusted brands like LG, Samsung, TCL, Vizio and more. We evaluate the size, resolution, gaming compatibility and smart features, and how the models we’ve personally reviewed performed in our rigorous tests, to ensure that you’re getting the most bang for your buck. Additionally, we only source deals from trusted and legitimate retailers, so you never have to wonder if an offer is too good to be true.